Scion Online Privacy Statement


Thank you for visiting Scion, a Marquee of Toyota Motor Sales, U.S.A., Inc. (Scion) online.

This Online Privacy Statement establishes how we handle the information we learn about you when
you visit Respecting your privacy is of utmost importance to us. Proper handling of your
personal data is a critical aspect of the way we create, organize and implement our activities online.

  • We use personal information you provide us online only for purpose consistent with the reason
    you provide it.
  • We may share personal information you provide us online with our business partners to assist
    us in fulfilling your request.
  • We may also share your personal information with companies affiliated with Scion and our
    authorized dealers and dealer advertising associations.


By using this website, you signify your acceptance of this Privacy Statement. If you do not agree with
the manner in which we handle data as described in this Statement, please do not use this site.


We will post changes to this online statement and update the effective date when this statement is
updated. Last updated July 21st, 2009


You can visit the Scion web sites to read and learn about our products, without telling us who you are
and without revealing any person- ally identifiable information. However, to participate in any special
programs as described in more detail below, you may need to provide personal information.

Personal information identifies you and includes your name, mailing address, email address, and phone
number. We collect your per- sonal information to provide you with services or information, as well as
to give you a customized interactive experience and to help us develop new products and services to
meet your needs.

Your personal information may be shared with our business partners to assist us in fulfilling your
request. We may also share your per- sonal information with companies affiliated with Scion and our
authorized dealers and dealer advertising associations.

The personal information we collect from you is used only for purposes consistent with your request or

Informational Requests: We collect information necessary to meet your requests for product information,
such as new vehicle informa- tion alerts, promotions and mailed brochures.

Promotional Programs: We may ask you to provide personal information to participate in promotional
activities, such as sweepstakes, contests, games, special events, blogs and chats (“Programs”).
Sometimes Programs are made available through the joint efforts of Scion and an unaffiliated business
partner. If you choose to participate, we may use the information you provide in connection with the
Program. For example, we may send you e-mail messages related to the Program or your account
activity, or for selection and notification of sweepstakes or contest winners.

Your personal information may also be shared with our business partner and may also be used by our
business partner if you indicate your interest in receiving communications directly from that company. If
you elect to receive communications from our business partner, your information will be used by that
company in accordance with its policies, and this privacy statement will not apply to that company’s
use of your information. Sometimes the rules, terms and conditions or disclaimers that apply to a particular
Program include information on how we may use the personal information that you provide to us
through your participation in the Program. If there is a conflict between the rules, terms and conditions
that apply to a particular Program and this Statement, those applying to the particular Program will
govern. Please review all of the information about a Program before you provide us with any personal

Blogs and Public Areas: Please remember that blogs are public areas on the Scion Web site and chat
rooms may be public areas on the Scion Web site. Please refer to the Program details. Any information
posted in these areas can be viewed by other visitors or Internet users. You should not post personal
information in these areas.

Friend to Friend: For some features on the Scion Web site, you can submit information about other
people. For example, if you wish to invite your friends to participate in a Program offered on the Scion
Web site or forward particular content from the Scion Web site to your friends, you will be asked to
submit your friends’ e-mail addresses. Our use, sharing and protection of the other person’s information
will also be subject to the terms of the Program and this Privacy Statement.

Surveys: We may ask you to provide certain demographic information (such as your gender and zip
code) when we conduct surveys on the Scion web site. We may use the information that you submit,
including your responses to the survey questions, for the purposes identified to you prior to your participation
in the survey. In some cases, we may publish the results of the survey, but will do so only as
aggregate information and you will not be individually identified. As we may be conducting certain
surveys with our business partners or other third parties, we may also share the results of those surveys
with those third parties, but will not identify individuals. In addition, we may ask you to update
your contact information. When you provide us with updated contact information, we may share your
personal information with companies affiliated with Scion and our authorized dealers and dealer advertising
associations for their own use.

Non Personal Internet Information: We collect and store non personal internet information, such as the
name of your Internet service provider, the browser (including available plug-ins and browser functionality)
and type of machine you are using, the IP address, the Web site that referred you to us, the pages
you request and the date and time of those requests to help us generate statistics, measure site activity
and improve the usefulness of customer visits.


Scion reserves the right to disclose any personally identifiable information or other information we
collect through the Scion Web site or otherwise if we are required to do so by law or if we reasonably
believe that the disclosure is necessary in order to (a) fulfill a govern- ment request; (b) conform with
the requirements of law or to comply with legal process served on us; (c) protect or defend the legal
rights or property of Scion, the Scion Web site or its users, or third-party licensors of any material on
the Scion Web site; or (d) in an emergency to protect the health or safety of the users of the Scion Web
site or the general public.


We are committed to keeping your personal information secure.