Scion x Joey Badass: Photoshoot in Los Angeles [Part 1]

JOEY BADA$$ ANNOUNCES SCION AV SINGLE RELEASE, AND EVADES CRAZED FANS IN A SCION iA

Welcome to the future as Joey Bada$$ stars in a short film that highlights the standard features of the forthcoming Scion iA. In the first part of this featurette, the New York rapper and co-founder of the Pro Era youth movement takes a photo with two fans, which then instantly blows up his spot, unleashing a mob that doggedly follows him around Downtown Los Angeles. Then Bada$$ escapes in the Scion iA and tries to enjoy the car’s features including remote command controller, Bluetooth® hands-free phone and streaming audio, 7-inch LCD touch screen, and rear view backup camera. What happens next? Stay tuned for part two, coming later this week.

Scion x Joey Badass - Escape in Los Angeles with the Scion iA

Scion AV has a history of collaboration with Bada$$ and Pro Era, which includes sponsoring a tour in 2014 and releasing the free EP Scion AV Presents: The Shift. Check out the video for “Hail Razor” from that project.

Joey Bada$$ is an American, independent hip-hop recording artist, who hails from Brooklyn, New York. He is a co-founder of the collective Pro Era, with whom he has released two mixtapes and toured the globe multiple times. His debut studio album, B4.DA.$$, released on 1/20/2015 through Pro Era Records / Cinematic Music Group, sold an impressive 56,000 units its opening week making it the #1 rap and #1 independent album in the country. The project henceforth received acclaim from his critics as well as his fans and is the catalyst that has placed Joey among hip-hop’s elite, as the album has sold 148,000+ copies worldwide to date.

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