When the Marketing Becomes the Story of a Music Release at the Scion Music(less) Music Conference

The When the Marketing Becomes the Story of a Music Release panel at 2013’s  Scion Music(less) Music Conference, tackles how the elaborate lead-ups and gimmicks that now often greet new albums can overshadow the music itself. Though these tactics usually accompany high profile releases, they’ve started to trickle down to releases from smaller acts as well. Does involved marketing bring the needed attention to help floundering music sales or are they actually a disservice to the work of the artists?

To discus this topic, the panel convened writers Kris Ex, Oliver Wang and Puja Patel to offer their perspectives.

The Scion Music(less) Music Conference of 2013 gathered over 70 experts for two days of panels, workshops and interviews directed towards people interested in expanding their creative possibilities and gaining insights on how the music industry works. Expect more videos from the conference in the coming weeks.

Monetizing Your YouTube Presence at Scion Music(less) Music Conference 2013

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