In honor of Scion AV’s JUICE LA pop-up store, CLOT has teamed up with American artist Curtis Kulig to produce the Love Me capsule collection for Fall/Winter 2013. Primarily known for his universally relatable ‘Love Me’ message, Kulig takes his designs to another level with an official partnership with Hong Kong-based CLOT. What initially began as a single t-shirt collaboration has turned into a capsule collection to appropriately showcase Kulig’s work. The designs consists of Love Me box logos, block fonts and original Love Me script represented on T-shirts, hoodies, headwear, and phone cases. Retailing between $16.00 and $50.00 USD, the Love Me for CLOT Capsule will be available for purchase at Scion AV’s JUICE LA pop-up store, JUICE Stores and JUICE Online (http://juiceonlineshop.com) on Tuesday, October 29th.
“Scion is proud to be a part of the next release with CLOT. Each week, we are seeing our audience broaden with innovation in streetwear,” says Scion’s Jeri Yoshizu.
To celebrate the release, Curtis Kulig will design a custom store window installation and make a personal appearance on Tuesday, October 29th at 2pm PST. Kulig’s ‘Love Me’ is a message that all cultures can relate to; it is universally understood. Its ability to identify with almost everyone caught the eye of Edison Chen, CLOT’s Creative Director. “I am really captivated by the Love Me graphic,” says Chen, “ever since the first time I saw it. Not only is the message universal, but it resonates with both men and women, as we all can relate to it. Curtis did a fantastic job designing variations of his signature trademark so a clean, simple and meaningful representation of his work can be offered to the general public; not just fans of art and street wear.”
New installation designs and a rotating roster of collaborators have included the likes of KAWS, SSUR, Undefeated, Hood By Air, Basquiat, Frank151, Nike, Been Trill and Moleskine, to name a few. The first-ever artist wrapped Scion FR-S is parked in front of the space for public viewing, designed by CLOTxSCIONAV. Scion AV’s JUICE LA retail exhibit ends November 15, 2013. Visit www.scionav.com to learn more.
JUICE LA AT SCION AV INSTALLATION
7667 Melrose Ave.
Los Angeles, CA 90046
Open Tuesday thru Sunday, 12pm-7pm – Ends November 15, 2013