Interview with Mega of Streetwear Brand, Black Scale

Mega of Black Scale interviews for Scion AV Streetwear brand Black Scale is the brainchild of founders Michael “Mega” Yabut and Alfred De Tagle. When they started their company in 2008 they had a clear vision of what they wanted to accomplish. “We wanted to do a brand that not only represented our style of fashion, but also [one] that represented the way we think,” says Yabut. “We don’t believe in the obvious or being predictable; as we learn and grow, we want our collections to grow with us.” In its five years of existence, Black Scale has opened stores in San Francisco, New York and Los Angeles, as well as a Los Angeles warehouse for wholesale distribution. “The approach for all of this has been timing,” says Yabut. “We try to let these opportunities grow organically. This does not mean sitting back and waiting for things to happen-we have had to be aggressive with these opportunities in order for us to grow.” The company started with streetwear fundamentals of T-shirts and hats, but has since branched out into outerwear and accessories. Over the last five years Black Scale has also released collaborations with artists including Jun Cha, other brands like Amongst Friends, as well as a recent, high-profile collection with A$AP Rocky and Fool’s Gold. “Black Scale comes from us learning to balance our darker side,” Yabut says of the brand’s name. He explains that the word “black” conjures images of the mysterious, providing a sense of potential and possibility, while “scale” helps regulate and set the brand’s way of thinking. “Balance is key to our aesthetic. Without balance, our vision is irrelevant and meaningless.”

Watch Michael “Mega” Yabut from Black Scale talk about finding and establishing a physical presence at Scion Motivate

As the business continues to grow and new opportunities reveal themselves, Yabut remains aware of the challenges, not just externally but internally as well. “The toughest part about running Black Scale has to be the hiring process of the company,” he says. “We’ve been very fortunate to have a solid team, but with the growth the team will have to get larger. You need strong people to work with each other and trust each other.” Yabut says that the ultimate goal for Black Scale is to evoke emotions, and to create topics of discussion through its designs. Asked to pick a favorite moment from his five years developing the brand, he points to the building of the brick and mortar spaces, which enable this form of dialogue. As he says, “We can tell the complete story of Black Scale with our stores.”

Check out more articles like this on the Scion AV Journal Vol. 1.

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