The Scion Music(less) Music Conference returned to Los Angeles from October 3 to October 5, 2012, for its third year. Participants included Killer Mike, Frank Kozik, TOKiMONSTA, Drop the Lime, Action Bronson, Dave Sardy, Jermaine Rodgers, Dave Nada, Harry Fraud, David Brodsky, and Nick Hook, plus representatives from VICE, SoundCloud, Relapse Records, Third Man Records, Spotify, Mishka, Rdio, Acéphale, Dim Mak, and many more.
The conference targets developing talent and small businesses in the independent music industry. The goal is to provide knowledge and resources to help their evolving careers. This is accomplished through panels, workshops, and one-on-one interviews on a wide-ranging, but practical information-oriented, roster of subjects.
The conference began with a welcome reception for panelists, workshop leaders, and other participants, held by the pool of the Loews Hollywood Hotel. Guests got hard-earned wisdom and uncut anecdotes from three stellar interviewees: Fishbone leader Angelo Moore, rap legend Too $hort, and from disco and pop icon Nile Rodgers.
At the conference itself, each day there were four different sessions with three rooms running per session. Day 1’s highlights included: a panel on the realities of being a hip-hop artist in 2012 featuring Killer Mike, Action Bronson, and Harry Fraud; an in-depth talk with DJ/producer Drop the Lime of the Trouble & Bass label; a workshop about affecting social change while still making money from Yosi Sergant of TaskForce PR; and a panel on finding a niche in the expanding vinyl market featuring representatives from Third Man Records and Acéphale Records, plus Melvins collaborator Mackie Osborne.
Day 2 got deeper into the trenches of making a living through music in 2012. A sample of the offerings included a panel titled How to Build Relationships with Brands featuring participants from Scion, VICE, Cartoon Network/Adult Swim, Skullcandy, and The Standard; a discussion on the state of online music distribution with representatives from SoundCloud, MOG, and Spotify; a workshop on how to make a successfully creative music video from director David Brodsky; and an interview with game-revolutionizing poster artist Frank Kozik.
At the Scion Music(less) Conference there were also multiple panels and workshops on the essential mechanics of operating as a small business, such as sessions on Finance 101, Licensing, Publishing, Merchandising, Online Retail Possibilities, and Online Distribution led by industry veterans including Steven Winogradsky of Winogradsky/Sobel, A.J. Finizo of Seed Distribution, Burton Parker of Blue Collar Distro, Mike Conroy of GoMerch, David Weitzman of ole, and Kristin Lee Geisler of deBlois, Mejia & Kaplan.